We live in a consumer society where the media and advertising industry is telling us that we lack something in our lives, which can only be fulfilled through purchasing a product. In the Fashion Industry, fast fashion is constantly encouraging consumers to buy clothes they don’t necessarily need. I’ve previously written about minimalism, because I find that when it comes to the clothes we purchase, we should take a simple approach. The clothes we have should have quality, longevity and reflect our personal style. They should be an investment, rather than a passing object that will be gone in a years time. Most of my clothes are second hand, because in my teenage years, I realised the side effects of purchasing fast fashion.
The clothes we wear have a story. Often it’s untold, and we may not know it’s background or the person who made the piece of clothing. I think it’s important to support businesses who practice what they preach, are transparent, live and breathe a positive and honest approach and have an ethos that strives to bring awareness in having a piece of clothing to treasure (not throw). When we buy less, and buy carefully and thoughtfully, we have pieces of clothing that truly reflect who we are. We don’t conform to trends, but we wear what feels most ourself.
Buying less saves money, and it also allows one to spend time to buy in places which have good values. It allows you to stop for a moment, and consider the company you are supporting and how much clothing end up in landfills. There is this desire to buy, because we are always introduced to the new, exciting and colourful. We are told that we shouldn’t be seen wearing the same thing often, but I think it should be the opposite, in that we should wear our favourite clothing as many days as we love.
There is a lot of leftover clothing. When I go thrift shopping, the overwhelming amount of clothes that are looking for a new home is huge. The fashion industry thrives on mass production and as a result, mass consumption. It profits off of it, and it also in a way, thrives off telling us that we are always in need of more. However, in many aspects of our lives, we have what we need. For example, if we have a comfortable home, food and loving friends and family, we don’t have that desire to keep seeking more. We’re deeply satisfied. Yet, the media feeds us sensations to persuade us that we deserve to feel good, but only temporarily, which in turn, makes one always striving to feel that level of satisfaction.
There are many clothing companies that are raising more awareness on transparency. Where we spend our money, is essentially who we are supporting. Spending can be a form of addiction, and the satisfaction of buying materials can become a habit. Everything requires balance. Invest in well-made materials. It’s easy to buy cheap clothing, and feel good because we can look good. There’s so much behind the scenes, and it’s easy for us to let it slide by when we ignore it. The more we question #whomademyclothes the more we can encourage companies to improve their standards.
Buying less, is asking oneself, do I need this? It’s also considering if you have a piece of clothing of similar style. I’ve found from buying clothing nearly every week as a teenager, to buying two or three times a year, it’s a huge change. The clothes I wear are long lasting, whereas in the past, the clothes bought from fast fashion companies, were disposed of in the end of the year. It’s made me more confident in my own personal style, and allowed me to save money and shop more consciously.
What are your thoughts on clothing consumption?