We are all consumers in one way or another. Whether that may be in materials, books, films, art, food, electricity, water, social media, news, internet, advertisements and so forth. How much and how often we consume things over another varies depending on our behaviour, habits, lifestyle and interests. The power of marketing and advertising is immense as it creates the illusion of needing more. The need for intimacy and meaning in our lives is often clouded by the illusion that we need more stuff to be happy. When I browse thrift stores in an ocean of clothes, the reality sinks in that there is a vicious cycle of the production, consumption and disposal of clothes.
I strive to live by the philosophy and mentality that less is more. As we live in a consumer culture, we are encouraged to buy more, even when we have more than enough. Advertising sells us a lifestyle, status, and identity. In terms of clothing, it is one of the top polluters in the world. If we consume less, we also lessen our carbon footprint, and we contribute less waste towards the earth. However, the power of advertising covers it with the glamour of a certain lifestyle. But, the truth is, we don’t need a lot to be happy.
Fill your spaces with love and purpose. Living with less means only having materials that will be used for years to come. Advertising tells us that we are lacking in our lives and that we need to fill our spaces with materials to feel a sense of fulfilment. However, many of us have more than we need.
Buy good quality materials. Purchasing good quality clothing gives it longevity. Many things can last a long time. As I mentioned above, there are many second hand clothing that are good quality. But, the fast fashion industry is constantly moving in and out with trends that are having a heavy impact on the environment.
Money and materials cannot buy true happiness. Consumer culture means that we spend so much on material items that don’t bring us long term happiness. We live in a capitalist system that rewards us for our perceived efforts and productivity. Yet, the definition of success tells us that we are always in need of more. Living with less reminds us of what’s important.
Borrow more books. I must say that if I had my own house, I’d love to be able to fill it up with shelves of books. However, as someone who is always moving suitcases to somewhere every year or so, the library has been a blessing. I remember having to donate dozens of books over the years as they can take up a significant amount of space.
Saving money. If you are saving up for something, whether that be a car or a house, you can save money from the smallest things. For example, if you like to drink a cup of coffee everyday. You could start making your own at home everyday, and perhaps in one year you could save 365 x $3.50 = $1,277.50.
Do it for yourself and for the planet. Consumerism really costs the Earth. The more we buy, the more that is disposed of, and the more rubbish we create in the world. An example would be consuming less meat and dairy. Where we spend our money is essentially who we are supporting.
Living with less is not only in materials. In a consumer culture, we are told we need more friends, more money, more travel and more things. The focus is on having a better future, but it’s important to embrace the present and be grateful for everything you have. Advertising focuses too much on ourselves, whereas long term happiness focuses on aspects such as helping others and forming strong relationships.
What is my intention for buying this? I used to have handbags that end up only getting worn a few times during the year, whereas my black handbag would be worn every day. My trainers and school backpack are worn almost every single day. Minimalism may not be for everyone, but it really helps in having a clearer mind and appreciating what you already have.
What are some of your tips for buying less?
I highly recommend reading the article A Helpful Guide to Overcoming Consumerism
Art by Alessandra De Cristofaro