The Art Of Slow Consumption

Culture

The psychology of sales, discounts and promotions tend to convince the need to buy in order to feel a sense of satisfaction through saving. This is a powerful marketing tactic as it encourages consumers to buy and therefore increases production demands. The use of special offers and a strong favourable brand image deliver a lifestyle and a promise of happiness that is attainable through purchasing the product. The cycle boosts the long-term profitability and sales for the company, but it also comes at the price of feeding on our insecurities and telling us that we need materials in our lives to fill up the spaces to attain a certain status, appearance or lifestyle. However, the increase in mass production encourages mass consumption. The increasing consumption cycle is damaging to our environment, well being and mind set.

In our rapidly changing world, we are more impatient due to instant gratification and being bombarded with more choice and opportunities. The gamification of smart phones have also caused a change in socialising, communicating and interactions. The fast paced society has caused an increase in stress, depression and anxiety. It reminds us to take a moment to practice mindful consumption in buying, reading, exercising, cooking, socialising, eating and so forth. We can take time to have a more leisurely approach to life rather than conform to the rush of a busy life. Over-consumption presents an ecological threat to individual, social and global well-being. The ideology that should be shared is that buying less things that are better quality can help us lead a more fulfilled, less wasteful life.

In The stuff of life, Immig writes “What if you piled up all the stuff you’ve ever owned and consumed in your lifetime? Would it make a tall tower reaching into the sky like a high-rise building, or is it more of a discreet mound?” The article is fascinating and creates visualisations of the waste that we have contributed to in a lifetime. It seems as if we can obtain everything we could possibly imagine if we have the financial means to, yet large numbers of people remain deeply unhappy. The chase for personal status and material wealth is built from consumer culture which encourages extrinsic goals that bring an illusion of temporary happiness. We are increasingly obsessed with superficial ideals such as material possessions, wealth, fame and status which is a result of the declining care, empathy and concern for others and for our environment.

The garments we hold tend to lack meaning due to the idea that they’re instantly replaceable or out of trend through the fast-pace cycle of the fashion industry. Adopting the models of slow consumption creates more respect and value for what we have, rather than affording cheap clothing that creates a throwaway culture and encourages the cycle of fashion produced under exploitive work conditions and are environmentally unsustainable. A focus on environmental ethics would help bring the focus on a collective level on the impact and change that can be made for global well-being. If we strive to be conscious consumers, we make the first step in deliberately trying to minimise permanent footprints on the environment. We consider the difference between needs and desires and to purchase and consume slowly and accordingly.

Art by Renée Gouin

Taking A Break From Facebook And Instagram

Culture

Connection is an important part of relationships, and having a sense of community can affect our well being. True connections are incredibly valuable. It’s been a few months since I stopped using Facebook and Instagram, and the relationships that are the closest are the ones where you are engaged and in contact regardless of your online presence. They are the ones you will message or call on the phone every day. I really value close and long-term friendships, and I found that often on social media we are viewing and sharing to people we don’t have a close connection with. The aspects of privacy, mental health, phone use and what value it has on my personal life were just some of the areas that made me remove several social media apps.

The people who care about you will make the effort to be in your life. The people that really matter will make the effort to call you and personally invite you to events or to catch up. It’s not the frequency of contact or quantity of friendships, but the time spent. A natural part of life is that people come and go in our lives. Those who are meant to be in our lives will be there.

Your productivity levels will increase. The ability to sustain focus for longer periods of time will become a habit. Social Media can be distracting and take away our attention. Phones have caused us to have shorter attention spans. I remember as a student how distracting social media can be, and how much time can go by if we spend our time on it.

Decrease in anxiety and online noise and distraction. My mental health greatly improved, and so much time will be in your hands for things that add value in your life, rather than scrolling mindlessly. There was something about Facebook and Instagram that really triggered my anxiety. Our phones can be a form of escapism. There is an overwhelming amount of information online.

Spending time doing the things you love. Time spent on your favourite activities, hobbies and time spent with the people you love. In the past few months, I love to spend the early morning going for a jog or reading a chapter of a book, whereas in the past one of the first things was to turn on my phone. Time offline means that I put more conscious time in achieving my goals.

Conformity, validation and acceptance. I think about how I really value the opinions and views of those close to me, regardless of if I agree or disagree with it. However, I find on social media there is a lot of external validation from strangers which can have an impact on ones authenticity. True validation and acceptance is through accepting yourself.

The time spent on my phone is minimised. More or less the phone is mostly used for texting, calling and replying emails. I check my phone far less, whereas when I previously had several social media apps, I’d check it more often because there would be notifications that most of the time weren’t important. Excessive screen time is unhealthy, and takes us away from the present.

The value of privacy, and realising that most people don’t truly care about you. We are essentially the products on social media platforms. It’s hard to define privacy in one definition nowadays. I am quite a private person, and would rather spend time sharing certain things with those close to me. Most people are friendly, but there really are only a handful of people in our personal lives who truly care about us.

Body image and unrealistic expectations. There is a layer of social media that can feel unrealistic. We only catch a glimpse, and even then we can’t really know someone without engaging in conversation and spending time with them. To an extent, social media can shape perceptions of body image.

Being present and focused in my own life. I’m not sure if I’ll be back on Facebook or Instagram, but it feels good to be fully focused on my own life. I do miss the days before social media where there was a sense of mystery in our lives. No one’s life is perfect, even though it can seem that way online. Spending less time on our phones can create space for us to be present in our daily lives.

Art by Lisa Perrin